Think of it as the next Apollo space program, only in the private sector. Tremendous job growth, expanding technologies and new ways of seeing the world are only a few of the benefits that are being promised.
Even if you’re new to the job market you surely know the difference between “happy noises” and solid ground, but this one does look big and isn’t that different in purpose from the space program, philosophically. It carries with it the double benefits of marketing wisdom and self-knowledge. Through the temples of high performance computing and data analysis, we can see who we really are, and sell to ourselves.
The boom is already well past the horizon, and Forbes magazine along with many other media sources has started to do its own data analysis on the job market to see what the effect is so far. Given Forbes’ categorization of job titles in marketing analytics, business intelligence and other related fields, as of July, 2013 they show over 23,000 job postings. Growth for one year is 67%, three years 136%. “Big data” is starting to be an explicit job requirement for these jobs, with requirements including:
Marketing Data Analytics
Scanning some of the openings posted, many of the companies such as Ancestry.com are focused in another business realm, but waking up quickly to the need to make good use of the treasures stored in their own data.
InfoWorld points out that many Big Data jobs are part of an overall growth in opportunities for hybrid IT/business grads and professionals who know the tools and have domain expertise with the data. Smartplanet.com takes the diversified jobs perspective even further, saying that understanding and using analytics will be an important part of the skill set of anyone wanting to get ahead as Big Data becomes a key part of company strategies. Presenting results or innovative ideas to decision makers will require more than optimistic graphics: executives will be looking for deep analytics to support claims and projections.
At the AT&T web jobs portal there’s a specific URL to show the latest Big Data jobs, which include:
Big Data Scientist
Director, Business Operations, Customer Insights & Big Data
Senior & Principal Data Scientists
Senior Hadoop Developer Big Data
Technology Lead (Big Data)
There are many more, most posted in the last month or two. Jive Software’s list of open source projects they’re interested in include Apache Hadoop, HBase, ZooKeeper, Pig, Mahout, Flume and Neo4j. Chances are there aren’t going to be many candidates with extensive experience in all of these, so the market is going to be hot.
According to Glassdoor.com, salaries at major corporations for Big Data software engineers in Boston and San Francisco are running $80-120k, Data Scientists and Analysts have been making $90-110k and $65-75k respectively. Salaries vary according to industry, location, and demand, and for technical professionals can often include very attractive employee benefits and work environments as well.